Coming into Fashion

A Century of Photography at Condé Nast

11.07.2014 - 19.10.2014
Tue–Sun 10am–5pm
Thu 10am–8pm
Museum Bellerive

Seductive, provocative, eccentric and, above all, powerful – fashion photography experiments between commerce and creativity, mainstream and sub-culture, industry and art. More than just purely commissioned work and aesthetic documentation, it not only records the Zeitgeist, individual longings and society’s dreams, it also influences, stimulates and encourages imitation.
The publisher Condé Nast recognized the sociological dimension and effect of fashion photography at an early stage. He discovered new talents and promoted careers and in this way has had a lasting impact on the genre. For the first time this publishing house has opened its archives and now allows a look at its exclusive photographs. With around 140 vintage prints and early original issues of Vogue and Vanity Fair the exhibition traces the development of fashion photography.

In co-operation with Foundation for the Exhibition of Photography, Minneapolis

We like to thank our media partner

We like to thank for generous support